Stay tuned for updates regarding the exact date

Fifth Avenue between 49th and 50th Street, across from Rockefeller Center’s Rink and along the block south of Radio City Music Hall

Have a look below at a historical summary of the holiday displays at Saks Fifth Avenue:

Unveiling the Magic: Saks Fifth Avenue’s Holiday Spectacle

Saks Fifth Avenue’s captivating holiday tradition began in 1924 with the unveiling of its first elaborate window display, depicting a whimsical Santa’s workshop. Over the years, the displays have evolved, becoming increasingly imaginative and transporting viewers to fantastical realms of wonder. Scenes of toy soldiers marching through snowy landscapes, whimsical characters frolicking in winter wonderlands, and captivating stories unfolding before their eyes have become synonymous with the holidays in New York City.

In 1937, Saks Fifth Avenue introduced another dazzling element to its holiday festivities – the Saks Fifth Avenue Holiday Light Show. This synchronized spectacle of music and light, projected onto the façade of the store, has become a beloved tradition, drawing crowds of eager onlookers each year. The show, which now features over 600,000 twinkling lights and a captivating soundtrack, is a mesmerizing display of artistry and technical innovation, transforming the store into a dazzling kaleidoscope of color and light.