Super Bowl Boulevard
Wednesday, January 29 to Saturday, February 1, 2014
Broadway from 34th Street to 47th Street
On February 2, 2014, MetLife Stadium in East Rutherford, New Jersey, will host Super Bowl XLVIII. To celebrate, New York City, the Super Bowl Host Committee and GMC have dreamed up “Super Bowl Boulevard,” a series of football-themed experiences that will take over Times Square the week before the big game. Stop by a live concert, snap a photo with the Vince Lombardi Trophy or race down a specially made toboggan. Admission is FREE and open to the public. FOX, NFL Network, CBS, CNN and ESPN will broadcast the festivities live.
Activities Happening in Times Square
Vince Lombardi Trophy: While the AFC and NFC champions will have to battle it out to earn the NFL’s most coveted prize, you can take a photo with it just by showing up.
Super Bowl XLVIII Roman Numerals: Pose in front of the oversize numerals commemorating this year’s game and don’t be afraid to get snap happy. (Broadway between 42nd and 43rd Streets).
Toboggan Run: In celebration of the first open-air cold-weather Super Bowl, enjoy a wintry ride—this seven story slide is painted to look like the real, snowy, deal. Tickets can be purchased on site. (Broadway between 40th and 41st Streets).
Autograph and Concert Stage: Stop by for free autograph sessions with current and former NFL players (daily, noon–6pm), as well as concerts (daily, 8–10pm). (Broadway between 39th and 40th Streets).