LG Electronics Celebrates
Launch Of First-Ever Ultra-Premium Brand – LG Signature
With Activities At The LG Signature Gallery
October 5 – 8, 2016
Renowned designer Phillip Lim, Michelin Star chef Dominique Crenn and superstar tap dancer
Savion Glover Co-Hosting the Brand Launch Event on October 5th
Consumers will enjoy fashion, food and art experiences at the
LG SIGNATURE Gallery at Rockefeller Center® October 6th – 10th
LG Electronics is pleased to celebrate the launch of its new LG SIGNATURE product lineup – a collection of innovative and stylish home appliances and home electronics for the most discerning individuals.
LG SIGNATURE is hosting a lavish cocktail party at its pop-up LG SIGNATURE Gallery at Rockefeller Center. Guests will enjoy an exclusive preview of the dynamic Gallery, a video of the craftsmanship behind fashion design by Phillip Lim, hors d’oeuvres created by Michelin Star chef Dominique Crenn, and a performance by superstar tap dancer, actor and choreographer Savion Glover.
Following the LG SIGNATURE Gallery debut, the brand will partner with relevant influencers to host a series of fashion, art and food experiences highlighting each of the LG SIGNATURE products throughout the week.
Fashion-conscious consumers will engage stylists inside the Gallery to learn how they can own any look with “signature” accessories and use the LG SIGNATURE washer to preserve their “signature” look. Footage of Phillip Lim’s fashion shows will be played on the LG SIGNATURE OLED TV inside the Gallery and his documentary will be played on the Gallery walls outside.
Hungry consumers will enjoy Dominique Crenn’s gourmet breakfast treats and beverages conveniently stored in the Door-in-Door compartment of LG’s InstaView and Auto Door Open refrigerator.
LG SIGNATURE Launch & Gallery Unveiling
Wednesday, October 5
Pre-Event Red Carpet: 5:30 p.m. ET
Event: 6:00 pm ET
Bespoke Fashion Event
Friday, October 7
4:30 – 8:00 pm ET
Saturday, October 8
6:30 – 9:00 am ET
LG Signature Gallery
Between 49th and 50th Streets and 5th and 6th Avenues
New York, NY 10111
About LG Electronics USA
LG Electronics USA, Inc., based in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $49 billion global force and technology leader in home appliances, consumer electronics and mobile communications. LG Electronics, a proud 2016 ENERGY STAR Partner of the Year, sells a range of stylish and innovative home appliances, home entertainment products, mobile phones, commercial displays, air conditioning systems and solar energy solutions in the United States, all under LG’s “Life’s Good” marketing theme. For more news and information on LG Electronics, please visit www.LG.com.