Water Ripples by Stella Artois
March 23 – 26, 2018
8:00 am – 8:00 pm daily
On display at Grand Central Terminal
Stella Artois and Water.org are visualizing the impact of their partnership that works to end the global water crisis through the debut of a public art installation, “Water Ripples by Stella Artois,” in New York City’s Grand Central Terminal.
Stella Artois’ “Buy A Lady A Drink” campaign is the brand’s ongoing commitment in partnership with Water.org and their co-founders, Matt Damon and Gary White, to help end the global water crisis by providing an opportunity for people around the world to make an impact.
The water-inspired kinetic art installation is activated by the cornerstone of the Water.org partnership – the Stella Artois Limited-Edition Chalice. For every Chalice sold, Stella Artois helps Water.org provide five years of clean water for one person in the developing world.
New Yorkers who purchase a Chalice on-site will be invited to activate the water-inspired art installation and initiate the wave-like performance of the installation’s kinetic droplets – which signifies their contribution to the cause. Participants will also have their experience captured on video, resulting in a unique piece of content to share on social media.
New Yorkers can interact with the sculpture in Vanderbilt Hall, and those who contribute to the cause by purchasing a Limited-Edition Chalice will be rewarded in a spectacular and awe-inspiring way.
Be part of the change and help fuel the “Water Ripples by Stella Artois” installation through the purchase of a Stella Artois Limited-Edition Chalice at Grand Central Terminal from March 23 through March 26.
Learn more about how you can help end the global water crisis at Water.org/stellaartois or join the conversation online with @StellaArtois, @Water, #1Chalice5Years, #WaterRipples.