Times Square Midnight Moment
Nature Abstraction :: Matteo Zamagni
March 1–31, 2017
Every night | 11:57 pm – midnight
Nature Abstraction mathematically alters reality as March’s Midnight Moment
(New York, N.Y.) March 2017 – In partnership with Moving Image Art Fair & Gazelli Art House, Times Square Arts presents artist Matteo Zamagni’s virtual reality film Nature Abstraction on Times Square’s electronic billboards from 11:57 p.m. to midnight every night in March. This project is a part of Midnight Moment, a monthly presentation by The Times Square Advertising Coalition (TSAC) and Times Square Arts.
Originally created in virtual reality and adapted for the screens of Times Square (a first for the Midnight Moment program), Nature Abstraction dives digitally into the vast complexities of three planets created through fractal formations. Zamagni’s floating fractals, inspired by altered states of mind, represent hidden structures of nature, allowing viewers to explore and view dimensions and biological forms that affect the physical world but are invisible to the eye. Partially processed through Google’s Deep Dream neural network, which recognizes features and creates visual iterations, the landscapes transform into psychedelic patterns and morph into shapes reminiscent of more familiar items like liquid or microchips.
Nature Abstraction, which marks Times Square Arts’ fourth year of partnership with Moving Image Art Fair, will also appear in Moving Image Art Fair’s inaugural Immersive Media exhibition featuring virtual and augmented reality. The 2017 Moving Image Art Fair will take place from February 27-March 2. The work was previously exhibited in the exhibition, Interfaces(2015), at the Barbican, and in Gazelli Art House’s VR group exhibition, Enter Through The Headset (2016).
Matteo Zamagni, Artist, said “I couldn’t have wished for a better start to 2017 than taking part in Midnight Moment. I am so grateful for being part of such a great project. The overwhelming support I have received thus far means a lot to my practice.”
Edward Winkleman and Murat Orozobekov, Co-Founders of Moving Image Art Fair, partner, said, “It has become one of the highlights of the Moving Image New York art fair each year to see the artwork from one of the participating artists projected on the magnificent screens in Times Square for the Midnight Moment program. It’s such an amazing sight, and we are very grateful to the Times Square Advertising Coalition and Times Square Arts for their continued support in bringing these artists’ visions to the thousands and thousands of people who see Midnight Moment every month.”
Mila Askarova, Founding Director of Gazelli Art House, said, “We are delighted to announce Matteo Zamagni’s inclusion in Midnight Moment for the month of March and would like to extend a big thank you to the committee and the organisers for their vision of Nature Abstraction taking over Times Square.”
Tim Tompkins, President of the Times Square Alliance, said, “Zamagni’s alien landscapes, inspired by shapes too small to see, become larger than life as they expand and flow across our digital billboards.”
Debra Simon, Times Square Arts Director, said, “Partnering with Moving Image Art Fair allows Times Square to spotlight some of the amazing work done by video artists, such as Zamagni’s piece – the first Midnight Moment originally created using virtual reality.”
Harry Coghlan, Chairman of the Times Square Advertising Coalition, said, “The iconic screens of Times Square are a perfect showcase for this month’s innovative Midnight Moment, which combines Google’s Deep Dream technology with altered reality.”
The following digital screens are participating in the March Midnight Moment:
ABC SuperSign, American Eagle Times Square, Bank of America, Branded Cities 7 Times Square, Branded Cities NASDAQ Tower Times Square, Branded Cities Thomson Reuters, CEMUSA, City Outdoor, Clear Channel Spectacolor HD127/CNN, Clear Channel Spectacolor HD128, Disney Store Spectacular, Microsoft Cube and Welcome Center Live Tiles, Morgan Stanley, Outfront Media 1515 Broadway/ Viacom North & South, Sherwood Equities 1 Times Square, SILVERCAST Digital Spectacular – Times Square, Superior Digital Displays Crossroads of the World, Triple Play on 7th Ave & The Waterfall on 42nd St.
About Midnight Moment
Midnight Moment is the world’s largest, longest-running digital art exhibition, synchronized on electronic billboards throughout Times Square nightly from 11:57pm to Midnight. Presented by the Times Square Advertising Coalition and curated by Times Square Arts since 2012, it has an estimated annual viewership of 2.5 million.
For more information on past projects, please visit: http://www.timessquarenyc.org/times-square-arts/projects/midnight-moment/index.aspx