Branding: Why Good Design is Good Business
Wednesday, April 29, 6:30 p.m.
Museum of the City of New York
Join Ivan Chermayeff, Founder, Chermayeff & Geismar & Haviv; Jennifer Kinon, Co-founder, OCD | The Original Champions of Design; Debbie Millman, Creative Director, Sterling Brands; Keith Yamashita, Chairman & Founder, SY Partners; and moderator Willy Wong Former Chief Creative Officer, NYC & Company, as they explore how graphic designer Paul Rand paved the way for contemporary forms of business media. They will also speculate on how Rand might have navigated today’s digital landscape and whether the standards and practices that he and his colleagues developed are still relevant. This program accompanies the City Museum’s exhibition Everything Is Design: The Work of Paul Rand. Co-sponsored by AIGA/NY. Free for Museum and AIGA/NY members; $12 students/seniors; $16 general public.