The Viva Loisaida Festival
May 26, 2013
Kicks Off The City’s Summer Season With A Latin Flair
An Annual Nuyorican Tradition Offers A Mix Of Plena, Salsa & Zumba In Manhattan’s Lower East Side
Loisaida, USA, May 26, 2013—Hundreds of community supporters, Little Leaguers, and notables, led by a 45 member marching band with ‘batuteras’ will kick off this Memorial Day Weekend’s 26st Annual Loisaida Festival. The Kickoff Victory Parade will circle around the Loisaida/East Village neighborhood, gather and give a cheer at the New Loisaida Community Center on 9th Street, and culminate at the Festival’s main stage on 12th Street and Avenue C, at 12:30 p.m. to initiate the Festival’s Opening Ceremony with a performance by the NY Twirling & Marching Band.
Immediately following the 12:30 p.m. opening ceremony, the Festival’s main stage will be host to a variety of great Latino artists and musicians, right through the event’s close at 5 p.m. The phenomenal entertainment line-up includes, el ‘Son Montuno’ de Los Soneros del Oriente, local Urban Latin Pop artist Papi Shank, the ‘Salsa Dura’ sensations AVENIDA B; and the ‘Charanga’ masters, YerSon.
Loisaida will also feature a diverse and exciting program of additional day-long activities for the whole family to enjoy. The Hispanic Federation’s Ser Saludable/Be Healthy Pavilion will feature a Zumba class at 12:45pm and 3:15pm from the main stage, NFL Play 360 Obstacle Course at 11th Street, and Health Screening and Nutritional Counselling. The Kids Zone, sponsored by WellCare features carnival games, inflatables, pony rides, and more. A stretch of Puerto Rican and Latino Artists, under the PRIDA banner, will converge on the avenue, mostly between 7th Street and 8th Street to showcase their expressions of art, culture, poetry and literature. As always, the Festival will feature an array of delicious home-made ethnic cuisine, as well as additional arts and crafts vendors, all along the six block Festival route on Avenue C.
The Loisaida Festival is the largest Latino pride event held in Lower Manhattan, attracting thousands to the East Village Avenue C corridor. Last year’s totals exceeded 15,000! The Loisaida Festival is sponsored by Loisaida, Inc., a Latino-based non-profit community development organization serving the Lower East Side since 1978.
Major corporate support is provided by Popular Community Bank, Hispanic Federation, and Acacia Network. Additional support from WellCare, Webster Hall, VillageCareMax. Product and in-kind donations have been given by Coca-Cola, C-Town, and others. Extra special thanks to Community Board No. 3, the 7th Precinct and Detective Jamie Hernandez, Manny Rodriguez and the Felix Milan Little League, and all of our devoted event volunteers!
¡Que Viva Loisaida!
Entertainment Line-up and Program
Children’s Victory Parade:
- 12:00 pm
Kick-off/Staging site: Avenue C and 11th Street. Parade Route:
East on 10th Street to Avenue D, south on D to 6th Street, west on 6th to Avenue C, right on C, north to 12th Street and Festival’s Main Stage by 12:30.
Main Stage Line-up:
- 12:30 pm
Parade concludes at Stage (12th Street)
Performance by NY Twirling & Marching Band
- 12:45 pm
Zumba at the Main Stage as part of the Ser Saludable/Be Healthy Hispanic Federation Pavilion
Ser Saludable/Be Healthy Hispanic Federation Pavilion
- 1:00 pm Festival Introductions –Opening Ceremony
- 1:05 pm 1st Musical Performance: Los Soneros de Oriente
- 2:05 pm Festival Announcements
- 2:15 pm 2nd Musical Performance: Papi Shank – Urban Latin Pop
- 2:30 pm 3rd Musical Performance: Avenida B
- 3:45 pm Zumba at the Main Stage
- 3:45 pm 4th Musical Performance: YeraSon Orquesta Charanga
- 4:55 pm Festival Closing remarks
- 5:00 pm Festival ends
Special Activities and Zones
- Victory Parade: Featuring the Felix Milan Little League and the NY Twirling & Marching Band: 12pm
- Hispanic Federation’s Ser Saludable / Be Healthy Pavilion – Avenue C between 10th & 11th Streets. NFL Play 360 Zone, Health Screenings and Nutritional Counseling.
- WellCare Kids Zone: Pony Rides, Carnival Games, Inflatables, Arts & Crafts and more: 12:00 to 5pm
- VillageCareMax Education Zone: OEM, Community Information, Senior Services, and more.
For more information about this year’s Loisaida Festival, please visit www.loisaidafestival.org or contact Empire Entertainment at 212.625.1025 or firstname.lastname@example.org
The Loisaida Festival
Since 1987 the Loisaida Festival has been celebrated the Sunday before Memorial Day weekend in Manhattan’s Lower East Side. This event is the largest Latino community pride festival in the area, and grows annually in size, excitement, and impact, attracting over 15,000 people last year. It is presented in the Avenue C commercial corridor-renamed Loisaida Avenue in 1989.
The Loisaida Festival includes diverse manifestations of the Puerto Rican and Latino cultures expressed through music, cuisine and arts. The program includes musical concerts, dance and theatre performances, and arts and crafts exhibitions. It also serves as a vehicle to disseminate critical community information to the local residents on issues affecting their wellbeing.
The Loisaida Festival is sponsored by Loisaida Inc., the oldest Puerto Rican community organization on the Lower East Side. Loisaida, Inc. is a 501(c) 3 tax-exempt not-for-profit organization founded in 1979 to address the problem of social and economic disenfranchisement of poor and low income residents. Loisaida’s mission is to facilitate access to education, training and employment opportunities to local residents. Through its programs, Loisaida helps youth of the Lower East Side to acquire and build the skills and confidence needed to reach their full potential for success in life. Also, Loisaida provides support to local businesses to ensure the overall economic development of the area.
- Contribute to the preservation and promotion of the Puerto Rican and Latino culture.
- Provide culturally-relevant, first-class entertainment for neighborhood residents and visitors.
- In the tradition of this historic New York City neighborhood, known as the “Gateway to America”, expose non-Latino community residents and visitors to the rich and diverse Latino culture as expressed thorough music, arts, cuisine, and promote multi-ethnic understanding and harmony.
- Enhance, promote and support the artistic-cultural expressions of the Puerto Rican and Latino artists’ community residing and/or working in the Lower East Side, New York City, Puerto Rico and Latin America.
- Provide a platform to disseminate educational, health-specific information to community residents.
- Honor Puerto Ricans/Latinos who, through their activism and leadership, helped establish and strengthen local institutions, empowered residents, and helped preserve the Puerto Rican/Latino contribution to the Lower East Side, improving their economic, educational and social condition.
Over 15,000 attend the Festival, which has developed several staple notable special events, including a Health and Wellness Pavilion, The Children’s Zone, the Green and Education Zones, all presented after a neighborhood-wide Victory Parade, and opening ceremony.
Then comes the blast of Salsa, Son Montuno, Charanga, Hip Hop & Reggeaton!
¡Que Viva Loisaida!